One of the biggest marketing questions I get asked is
How often should I review my marketing message?
Here’s what I think…
Things aren’t working for you. It might look and feel like
- lower numbers of sales even though are consistently selling in your content and including clear calls to action (CTAs)
- frustration at the change in engagement on your social media
- feeling tired of putting in a lot of effort for seemingly little reward
- people asking you vague questions and not really following up when you engage to determine some clarity so you can actually provide useful information
- thinking or believing you are failing
When these kind of scenarios arise, you may find yourself thinking “should I review my marketing message?”
In short, YES!
Defining your marketing message can become one of the most frustrating things you do in your business. It can feel like you’ve never got it just right and ready to do it’s awesome job at helping you connect with all those fabulous people out there in the big wide world who are looking for you but don’t yet know you exist.
I know, in reality It can certainly take a while to evolve into something succinct and clear and magnetic.
I have found many small business owners I’ve worked with or spoken to about their marketing message and overall business messages, have felt the need to constantly change it because it’s just not quite right.
Perhaps it isn’t quite hitting the mark and making an impact and magnetically drawing people to you. It will need to be reviewed and changed over time but I think the thing to be aware of is that we can also change it for change sake.
Your message may very well be ideal for you and your target market but you’re simply not sharing it anywhere much or not sure what to do with it to let it work it’s magic.
Here’s some truths to consider about your marketing message;
- You will evolve as you learn and experience
- So will your ideal clients
So yes, it is wise to review and evolve your marketing message in line with that reality. But don’t get tempted to change things up just because it’s boring, not working, you don’t like sharing or saying it.
You can only know if your message is on point after you’ve been sharing it consistently over a period of time.
And by consistent I mean more than a random time once a week or month!
So the question I posed at the beginning of this blog is looking for an answer..
How Often Should I Review My Marketing Message?
I suggest a quarterly check in on your message to see if it’s still in alignment. If it is don’t change it. If not it may only need a slight tweak, not a massive overhaul.
Read what you have as your message out lout and see how it sounds and feels. Trust yourself and adjust accordingly.
Practice more proactively using your message everywhere you can. This goes for your current message, or the new one you’ve crafted. Only using it frequently will provide you with the feedback as to it’s effectiveness.
Be consistent and as clear as you can be and let your message do it’s work, magnetically drawing more of the right clients your way.
And always have your ideal, dream client in mind when you craft or evolve any marketing message. It is for them after all, not you!
Be sure it includes well defined, clear to understand, tangible benefits when adding context to your core message and you can be on the way to amplified magnetism.