Let’s Celebrate + Meet the Thrive Factor Archetypes – She Leads She Thrives Podcast Episode 16

SLST 16 Thrive Factor Archetypes_She Leads She Thrives Podcast | Shannon Dunn | Business Coach Perth | Australia Marketing Coaching
SLST 16 Thrive Factor Archetypes_She Leads She Thrives Podcast | Shannon Dunn | Business Coach Perth | Australia Marketing Coaching

It’s our 3 month birthday so this new episode is a special one.


Celebrating our amazing download numbers and your support plus Shannon introduces you to the 12 Thrive Factor Archetypes, an essential part of the Thrive Factor Framework® she created in 2009.


The female centric framework focuses on your personal psychology by tapping into the ancient system of Archetypes.


You could have between 3 and 6 Archetype’s in your Thrive Factor profile, reflective of the reality you are not a one dimensional soul. Your Archetypes will illuminate who you are, not define or limit you to a list of features, strengths and challenges.


The Thrive Factor Archetypes have become a reliable, much loved way to truly understand who you are, what makes you “tick” and to claim your place in the world as you lean into your innate potential, unlock your effortless success zone, and activate thriving.


This is an experience where you are accessing the psychology of you; your undeniable potential and your truly individual way of being, having, doing, and thriving.

Notable quotes

Quote_SLST 16 Thrive Factor Archetypes_She Leads She Thrives Podcast

Episode Transcript


She Lead She Thrives, the home of inspired conversations, practical and creative wisdom, expansive leadership and business insights, abundant Bragaudacious moments of celebration and useful info you can actually do something with.


You’ll hear about mindset marketing, money, magnetism, self awareness and the Thrive Factor Framework, it’s Archetypes and more. Amplify your role as a leader, a self led soul. Tap into your effortless success zone. Turn your ingeniousness and wisdom into profitable income streams.


From solo shows to guests you’ll definitely want more from, there’s something for every ambitious ingenious soul. 


I’m Shannon Dunn, a true OG of the business coaching space, with an obsession with thriving. You are so welcome here. Let’s dive into today’s episode.


Visit ThriveFactorCo.com/links for all the latest news and offers.

Shannon  01:58

Hey superstars Happy New Year! Wow, here we are in 2023. First up, I wish you an abundance of all that supports you to thrive being you this year and beyond. Now as ambitious wise souls with a desire to create a big impact in the world, I know you get it, when I say that having your big goals, your dreams, your visions, become reality is something that I’ll never tire of. 


Shannon  02:21

Now I’ve shared in previous episodes how I wanted to launch a new podcast for some time after retiring my last one around September 2019. Podcasting and hosting incredible conversations of the impact makers of the world is something that 100% contributes to my thriving. So when things finally aligned and we launched She Leads She Thrives, the exact podcast you’re listening to now, back on the sixth of October in 2022, ust last year, just three months ago today, it felt like I had a way to speak my truths again. Beyond the social media platforms I love, the blogging I do regularly and via email and speaking on stages, on being other’s podcasts. 


Shannon  03:03

Now before we get into the main focus for today’s episode, it’s time for celebrating. I’m Shannon Dunn, your host of She Leads She Thrives. As a visionary illuminator I have a gift for seeing what you can’t see. Not necessarily in a clairvoyant, it kind of way it’s different. But as I’ve lent more and more into owning and celebrating the gifts, wisdom and strengths of my four Thrive Factor Archetypes, I no longer question the things that come effortlessly to me. 


Shannon  03:31

So as a business and leadership coach, who’s also just crossed into my 18th year in business, now that we’re in 2023. I’m here to coach you to align your services and products with your pricing and to create wild, incredible profits in your business. Now, I did say we’re going to be doing some celebrations. So here’s a wrap of what we’ve accomplished in our three months since launch. Today is our 17th episode, when you count episode zero, which was shared to set the scene for She Leads She Thrives. And as of today, we can celebrate more than 11,500 downloads. To be honest, I knew we’d get to the 10K mark. But I did not necessarily think that we’d be celebrating 11500 downloads from across the world. That’s come from our 16 episodes. We have listeners in 16 different countries so far. And the top five countries have been the US, Australia, Canada, New Zealand and France. So hello to everyone in those countries and anywhere else where you’re listening from. 


Shannon  04:39

We’ve had eight guest episodes and oh my goodness, haven’t those guests been incredible? We have had eight solo episodes where I’ve got to share with you all sorts of things, and I have so much in store to come already into this year and beyond. Now guests to date have represented 10 different countries when you take into account where they’re actually from originally and their current location. 


Shannon  05:02

And when I decided I wanted to host a podcast show again, I had two previous podcast experiences to draw on. And they significantly informed how She Leads She Thrives  vision was defined and brought to life. And I wanted this to be a space to connect with a global voice of women who are real, wise, generous, community focused and making a positive impact in their businesses and lives. I wanted to get their take on leadership and self awareness, celebration, and business and all of the individual unique things that they do and they have to share and teach in the world. And to also share their stories and wisdom with you. I wanted to share things on my mind and heart that are useful, intentional and an insight into the brilliance available when you tap into your Thrive Factor. And choose to truly lead being 100% genuinely you. 


Shannon  05:55

Now we have episodes with four more guests already recorded to share with you in this new year. And I’m ready to unleash them, and share them with you very soon. They represent more voices from different parts of the world and you’ll love everything that each contribute into conversations. Plus, as I said, they’re more powerful solo episodes for me about all sorts of things. Sometimes when it comes to which solo episode i’m going to share with you, I have so many ideas and they all feel relevant at the same time. So it’s a bit of a mission sometimes to work out, which is the most important one share with you right now. 


Shannon  06:35

So today, though, my heartfelt thank you for your support. Because in three months with those beyond 11,000 downloads is just phenomenal. This is way above the average number of downloads for most podcasts. So She Leads She Thrives is not an average podcast, never was going to be and it never will be, that was never my intention. So if you’ve listened, shared, rated, supported in any way. – Thank you! If you haven’t downloaded all the episodes, subscribed on your favorite podcast listening platform, or rated it on Apple podcasts or Spotify as yet, I’d love you to do that, so even more people can get to tune in and listen to, to what is shared on She Leads She Thrives. 


Shannon  07:19

But today I really am feeling grateful, heartful, joyful. And I just want to say 20K downloads, we’re coming for you and so much more right? In fact, I wonder if together we can cross the 100,000 downloads by the end of this year, end of 2023. With your help, I have no doubt we can. So let’s just leave that to expand in the universe as an impactful intention. 


Shannon  07:47

Now, I have something super special for you in terms of today’s episodes, main content. Celebrations kind of done for the moment, it’s time to introduce you to the Thrive Factor archetypes. Now I’ve mentioned them often in episodes, so you may be curious to get to know them. Now some of the guests that I’ve had so far I’ve profiled over the many years since the Thrive Factor Framework was first created by me. So we’ve referenced some of their archetypes and you’ve got to hear them talk about how those archetypes have positively informed how they do what they do in their life and their business. 


Shannon  08:21

Now as you listen to the intros to each of the archetypes, lean in, because if you feel like it sounds like you, it’s highly likely that archetype could be one of yours. Now, the reality that I’ve seen in these 13 -goodness me pushing 14 years  – since I’ve been using the Thrive Factor Framework in my work, is that we successfully guess more than 50% of our Archetypes, sometimes even up to about 75%. So you’re likely spot on with your intuitive nudges. But I do need to say this to truly know what your Thrive Factor is, is to work with me, or one of the licensed Thrive Factor  coaches, to get yourself actually profiled, and to truly understand not just the individual archetypes, but I think in many cases, more importantly, how they interact with each other. Sometimes they’ll be in the most incredible harmonious relationships with each other, these different parts of ourselves, and sometimes there will be great disharmony and clash. Understanding that is the game changer for you in your life and your work.


Shannon  09:28

So I’ll share with you info about options after I’ve intro’d all 12 archetypes. And there are links also in the episode info wherever you’re tuning in from. So you can go there and you can see how to access profiling, and all the different Thrive Factor coaching options, and all sorts of really cool things that I have available right now. But let’s do this. Let’s dive in. Okay. 


Shannon  09:50

So to give you some context, the Thrive Factor Framework was created back in 2009. This kind of feels like a lifetime ago in some regards and I first started using it with clients in 2010. Now I have an extensive background that includes counseling, psychology and I’ve been fascinated with archetypes since I was a teenager. Which is totally an unusual thing when you think back to the fact I was a teenager in the 1980s, I’m showing my age there for sure. The Thrive Factor is an archetypal  experience that’s really changing the way that women like you interact with themselves in the world. For business and your leadership, it provides a magnetic captivating edge that you can have so much fun leveraging. Your clients, if you’re in business will adore you as you step into who you are, who you were born to be a woman thriving like a Thrive Factor effortless of course. Your friends, significant others and connections will equally adore you. I witness thriving every day and the women that I work with and know. So when they’re thriving, they’re also confident, creative, trusting, honouring themselves, carving their own pathways to effortlessness and success and so magnetic, such a vibe. 


Shannon  11:10

So this Thrive Factor framework consists of 12 unique Archetypes, each with their own expansive expression relating to what I call the four M’s of momentum;  mindset, marketing, (or is your self-promotion if you like if you’re not in business,) money and magnetism. Now, you could have anywhere between three and five archetypes and to be honest, every now and again, we get an incredible woman who has six in her unique profile of those 12 possibilities. Because no one of us is a linear singular type. We are all multi-dimensional blends of archetypes that represent your innate potential, your reliable strengths and help you understand your potential challenges. 


Shannon  11:51

This is the light of who you are, your illumination. And it’s the shadow of who you are at the same time, the place where you meet your edges and discover the depths of who you are, and the wisdom that is present in that space. Now, each archetype has been explored and defined in a process spanning years, as I said well more than a decade now by myself. And then in more recent years, the licensed Thrive Factor  coach community. Unlike many Archetype and personality frameworks or systems, solutions or assessments you’d find in a kind of quick search online, the Thrive Factor Framework was created with a grounded ancient psychology principles, front of mind. Based on the feedback of women, all over the world now, it has been proven to be one of the most profoundly accurate ways for women to understand and honour themselves. 


Shannon  12:41

Now the most frequent words used in profiling experience debriefs, where myself or a licensed Thrive Factor Coach introduces you to archetypes is words like permission, and oh my god, this is actually me or I’ve taken 100 or 1000s, or like those often the exaggeration they’re different types of assessments and things and nothing is ever actually showing me me, right is so cool. I’ll never ever get bored of hearing that it does such a such a buzz. 


Shannon  13:10

Okay, so let’s meet the Archetypes. So we’re gonna go through them in alphabetical order. There. As I said, there’s 12. So you know, if you need to pause for a moment, grab a cuppa, and grab your notebook. Go and do that for sure. 


Shannon  13:22

Okay, so the Advocate Rescuer is the Archetype of compassion, she’s infused with a generous kind, and big hearted energy of The Goddess Guanyin. So think of the desire Mother Teresa had to heal the world and you understand the energy and reach of the Advocate Rescuer. It’s big, you know, let’s help everybody literally. She volunteers and gifts of her time and resources in abundance, sometimes, in fact, often over giving, and particularly for the causes that she believes in. Now, these could be related to people, to nature, to animals, or to all thre. Like there’s no kind of holding back when it comes to giving and helping for the Advocate Rescuer. Now, sometimes her desire to help can be unfounded and create a sense of disconnection with others. Now what she really wants is acknowledgement and appreciation for who she is and what she does. Now, when she gives that to herself, first, this is really key to understand, it will flow more freely from the world around her. So if you feel like you are the over giver kind of person in the world, Advocate Rescuer is highly likely one of your Archetypes. 


Shannon  14:26

So just let me repeat that key thing again. When you give to yourself, acknowledgement and appreciation for who you are and what you do. It’ll flow more freely from the world around you. Now you have a gift for advocacy and a desire to be empowering, always quick to say yes and throw yourself into any situation where things can you know where you think you can be of help. You are deeply caring and sensitive. Your greatest learning and self gift is to understand what it means to be self compassionate, and to be a self advocate. You’re a role model for others when it comes to being in this space, who you know your depth of love, your concern for others knows no bounds. But you’re wise to understand what boundaries are and to include them in your world and your life, your work, your relationships, for yourself even for everything. Advocate Rescuers as you have a big heart and we need you in the world, so, learn to be that self advocate. Start with self compassion every single day. And you will be shining the light on all sorts of incredible things for others and yourself. 


Shannon  15:31

All right, the Heroine Adventurer. Heroine Adventurer, the archetype of determination infused with the strength and wild woman spirit and energy of the Goddess Diana she was also referred to as Artemis. Now I’m mentioning I must must say this right now I’m mentioning different Goddesses that are linked to the archetypes because traditionally, when archetypes were first created, they were very much connected to stories from myth, and mythology, Gods, Goddesses, those kinds of things. And so I wanted to bring that ancient tradition if you like and honor that into the work I was doing. So every one of these 12 Thrive Factor archetypes has  her own goddess link. 


Shannon  16:11

So Heroine Adventurer, link to the energy in the spirit very much a woman spirit of the goddess Diana also referred to as Artemis. She is the nature and animal lover, the defender of the underprivileged, focused and determined when she has a goal in sight. Now you think of her as being like a skilled archer with a target and a bullseye at time should do anything she can to achieve the results she desires, like literally block everything else out until she has achieved  whatever she wants to achieve. She’s competitive and all she does, but doesn’t necessarily recognize that in such a way that she would say that she’s competitive with others, she will recognize that she has competition with herself. Others around her though, would describe her as competitive 100%. She knows that she’s competing against herself, often like she gets that. And as a woman she’s physically capable and is wise to spend time moving her body daily to integrate her focus energy and create a nourishing balance. Like this is the archetype that we see, you know, professional athletes and women that are incredible in terms of the physical things that they do, they will all have this archetype, the archetype of the Olympian for sure. 


Shannon  17:22

Now, nature is her energizer, spending time with her bare feet on the earth daily is necessary. Now as the Huntress, she is agile and able to accomplish great things in the world she’s compassionate has a gift for working with women and children, which is where her beautiful softness and gentleness comes in. She also loves animals and often has many pets with her ideal being a dog – doesn’t mean she always has a dog, but she’ll often talk about wanting to have one and one that’s big enough that she can take out in the world and walk. And for me, I really feel like that is an innate, intrinsic kind of gift of the Heroine Adventurer archetype is she desires to have a pet that gets her outside into nature. Now, what else can I tell you about this incredible, incredible woman. Now if she doesn’t have pets, she’s probably volunteering or gifting of her time and resources to animal shelters, and just spending time with animals anyway she can. This reminds her of also her innate gentleness, which is a gorgeous balance to the fierceness that she often presents in the world.


Shannon  18:28

The Inspirer Believer is the archetype of energy, a bright spark in the world. And she embodies the energy of the Celtic Goddess Brigid. Like energy literally is her currency. This is one of my four Thrive Factor Archetypes. Now the Inspirer Believer is the epitome of fun when she’s energized an enthusiastic cheerleader, who’s quick to support any and all of those she sees and senses has potential. It’s why we also often call her the ultimate potentialist just because she has this gift for seeing the potential and good in others and a desire for them to see it in themselves. At times, she can support people who possibly don’t deserve – Yeah, I think that’s probably the right way to say it – don’t deserve her cheering simply because she can see the good in them. And this has a slightly rescuer tone to it, but it’s very different to the expression of the Advocate Rescuer. 


Shannon  19:20

Now coming to the reality that it’s time to let them or the situation go can be quite confronting for the Inspirer Believer and even lead to a sense of grief, particularly in interpersonal relationships. I have a whole other episode to share with you at another point in time about the Inspirer Believer and their interpersonal relationships. So just park that one we’ll come back to it in the future. Now the Inspirer Believer is belief driven and here to be inspired and to inspire on a large scale. She’s humble and doesn’t always recognize how valued she is. Fiery and fierce, she’s deeply intuitive and creative when it comes to crafting kind of, of you know energies and creations. 


Shannon  20:00

Now everyone who meets her loves how excited she gets at the smallest of things. But you know what, for an Inspirer Believer, they’re not small to her at all. And she believes – if she believes in something- so she know if when she believes in something she wants the entire world to know. And she makes sure that they do. It’s kind of the energy of the evangelist when it comes to that for the Inspirer believer. So finding ways to nourish your energy are essential, because as I said earlier, energy is her currency. And it’s not always sustainable, she can have the highest of high energies, and then she can have the lowest of low energies. And that’s just comes because she’s usually burned yourself out. And so she’s really got to nourish her energy as much as she can. 


Shannon  20:43

She’s more inspiring when she allows herself to be inspired by who she is, what she does, and what she shares in the world. So this archetype, the Inspirer Believer was one that I see show up in 95 plus percent of my clients, my incredible community of the women that I have met over the years. She is predominant in the business world as well, and I’m not surprised because I see so many Inspirer Believers burning out in employment, where they don’t get to express their excitability. It’s kind of seen as you’re a bit too over the top kind of energy. And you know, when you’re your own boss that doesn’t get in the way at all. 


Shannon  21:23

All right, the Liberator Engineer is the archetype of freedom. Now she embodies the energy of the Eastern Goddess Kali who is often referred to as the goddess death and destruction, but that’s of the ego not of people, or things. So if ego is represented or present in this is kind of the opposite for the Liberator Engineer of personal and collective freedom in her eyes. You could also look to Pele, the Hawaiian Goddess of volcanoes for Liberator Engineer, understanding and energy. And this is the second of my fourth Thrive Factor archetypes. And I will just also say that, when you get to know your archetypes, each one of them has equal kind of presence and standing in your world. So it’s not like, you know, the Inspirer Believer is my most dominant archetype and I go to her first. I look to and work with and celebrate all four of my Archetypes every single day. 


Shannon  22:19

So the Liberator Engineer archetype is also a rebel at heart. She’s here to push real and perceived boundaries, she you know, conforming feels like she’s being trapped. So if she ever senses that she is in you know, that kind of a space, the rebel within is awakened 100%. She’s not necessarily noisy with her rebellion, she goes about it in kind of quiet ways and just gets on with doing her own thing, carving her own way in the world. Her gift for seeing the big picture and understanding all the moving parts sees her break things down to create ease. She has analytical, creative and intellectually capable with an ability to quickly understand concepts and processes. She has a gift for creating systems, frameworks, solutions, and she loves to break things down to create understanding. 


Shannon  23:05

Now she doesn’t understand something, she’ll push through until it’s machinations have become clear, and she really does have genuine understanding. But as a true freedom weaver, she’s also the ego destroyer of the 12 archetypes. So when she sees and senses ego, often present in some of the other archetypes, kind of three to four that definitely come to mind,  she has a way of illuminating it so others can also see it and understand it. And you know, that’s where it gets dissipated. And I think that’s such a good thing. And I know for me, that’s been a challenging and I guess interesting, yeah, interesting gift to navigate, but one that served me so well and really serve so many people around me well. For the Liberator Engineer, her depth of feeling knows no bounds. Although she can come across as kind of cool and calm on the outside. She’s a deep feeler and thinker, and there’s more going on within her than you’ll ever understand. Don’t challenge her freedom, or you’ll see her fire up to claim it back. And then she’s likely to redefine it. Anyway, she craves her own space and an uninterrupted sense of openness. And she’ll do whatever it takes to create that and sustain it. 


Shannon  24:19

Now the Mediator Diplomat, let’s move on to her she says the archetype of truth, harmony and justice, and she embodies the energies of the Egyptian Goddess Maat so you spell her name, M A A T. If you know anything about Egyptian mythology, you might recognize this goddess because she was the one that stood at the gates of heaven and hell, and weighed up, weighed your heart to determine which way you were gonna go. Now she’s the truth teller of the Thrive Factor Archetype sisterhood and here to shine the light on injustice in the world. Now that may be in her world, and her immediate circle or the world at large. She gets activated easily to take action to right wrongs and can have a strong connection to social justice. She’s an incredible listener and others feel heard in her company, in her presence. She’s here to create harmony and to bring quality and value to others in the way she delivers and presents say in a business context or in her career. She has incredibly high standards and can at times feel like she can never meet them. This is a perfectionist aspect and can be challenging for her and have her focus too much on what is not yet right. Ideal and accomplished, as opposed to all the incredible experience she has had and things that she has accomplished. 


Shannon  25:34

She’s pragmatic, can be very pedantic, though, and kind of black and white about things. So it’s kind of “it’s a this or that”, it’s not a linear, it’s only this, it’s so kind of this or that she sees all the different perspectives of things. She’s down to earth, sensible and doesn’t get too excited about anything. Unless there is an kind of an imbalance or injustice around her, then she’s fired up and ready to do something about it. She’s the detective of the archetypes and loves to research. Like I have a bunch of Mediator Diplomat women in my life. And if I want to know something, I know exactly who to go to, because they’ve already done the groundwork. It’s a great gift to and I love showering them with gratitude for that too. She has a quick mind and always, you know, always has the facts, she is wise to remember that this is a large part, you know, that there is should say is a large part of the world that is not and cannot be as exacting as she is there a lot of people that waft around in the grays and can’t see those, “this or that” kind of options that she says. And for the Mediator Diplomat, gratitude is her equalizer. So if the perfectionist stuff, it really rears its ugly, you know, raise up if the big ideas become too many to handle, back to gratitude ladies every single time. 


Shannon  26:53

Okay, we are moving through the Mentor Teacher. This is the archetype of wisdom and knowledge and she embodies the energy of the Greek Goddess Hecate. So the goddess of wisdom, transformation and transition. This is the third of my four archetypes and my fourth one is the one right at the end of the archetype alphabet, the Visionary Creator. Now the Mentor Teacher was often seen as though also particularly when we draw on the energy of Hecate. It is the all- seeing wise elder woman with gifts that she has had, I guess it have led to her to being labeled as even as a witch in different mythological stories. 


Shannon  27:31

But she was the wise woman, crone of the Greek triple goddess story in the Roman tradition, she was referred to as Trivia, which I think is pretty cool when talking about the knowledge depth of the Mentor Teacher. I love referring to her as the wisdom woman, she’s a voracious learner, with a seemingly unquenchable thirst for knowledge. She is a rich lived and learned experience that others value and it’s important that she values all of her wisdom, infused expression in the world, particularly from a business or career perspective. She’s a natural and sought after guide for transition and transformation, which sees her often in helping healing and coaching kind of professions. People see her as a resource rich hub, the woman to go to when they want to know or learn something. And the Mentor Teacher will frequently have an answer. And if not, she’ll love to source one, or know where to direct you to for sure, or probably just help you find it out, find the answer for yourself. 


Shannon  28:28

She can feel she doesn’t know enough at times. In fact, that can be a real challenge, a real achilles heel for many Mentor Teachers. I don’t know enough, I need to learn more, do more, study more get another piece of paper to prove all I know. Because when she’s in that space of “I don’t know enough”, this can really see her off on a path to prove all she knows and she doesn’t need to, not at all. Now, beware though any overwhelming desire to sign up for yet another course, and, you know, instead ask yourself if you’re a Mentor Teacher, do I really need this? Or do I already have the information within my innate wisdom? You know, the answer to that is usually yes. 


Shannon  29:03

The Mother Nurturer. This is the archetype of family and abundant love and embodies the energy of Demeter, the Great Mother Goddess. So, or you can also think of her because this is a reality of her role in that Greek trilogy of triple Goddess is that she’s an expression of the mother in the maiden Mother Crone, triple goddess stories, and often represented as a Mother Earth or even Gaia. She’s overwhelmingly family focused and makes everything all about her kids and her family. Now this extends beyond her literal family to anyone she considers to be family. And at times, this can be a large group of people she welcomes with open arms. The Mother Nurturer energy is like that of a big warm hug. She just makes you feel nurtured when you’re in her space. She’s abundant and loves to feed, so that’s also something to be mindful of. Now that definitely can be influenced by the other archetypes that she has. But  she sort of sees a meal shared with family as kind of the her greatest joy. 


Shannon  30:08

Self care is not her strong point. Not at all. Which is interesting for someone with the word nurturer in her name, but in fact, she’s usually lost on her list. She wants to empower, but can easily flow from mothering to smothering with her overwhelming need to love and be loved. It’s important the Mother Nurturer feels her own cup first and celebrates her family’s accomplishments after acknowledging her own, which is not an easy thing for most Mother Nurturers to do. When not feeling appreciated, she can share traits of the Advocate Rescuer and find it a struggle to understand that self appreciation is actually such an important focus. Now with this active in her life, her need for external validation acknowledgement will shift and she’ll be self fulfilled instead of measuring her value based on her own – sometimes warped – perception of her family and how much she’s loved as the matriarch in that environment. 


Shannon  31:05

Now let’s meet the Networker Connector archetype. You know as the social bee of the archetypes, this charismatic woman is engaging and adores time with people. She isn’t necessarily an extrovert, as there may be influences from her other two archetypes at play, but if you looked at just the Networker Connector aspect of an archetype in a woman, you would think she’s incredibly extroverted. Now she’s connected to the ancient Goddess Ixchel so you spell her name I X C H E L. If you are interested to learn more about her you can do a Google for any of these goddesses and find out about them so but she’s a South American goddess. Now the Networker Connector to sees the magic in potential introductions. And as a master of knowing exactly who to connect to who. She is people focus and can find yourself having or I guess, really saying yes to too many social engagements. FOMO so that fear of missing out is a big deal for the network connector. She’s wise to invest time in self connection so as to maintain a sense of groundedness and connection to the other things in her life and her business or career that are really important to her. She can find monetizing her strengths challenging and doesn’t always see the depth of value in her network, which is all the people she knows. 


Shannon  32:26

Others will see how valuable her connections are and seek her out for who she knows and the quality of those relationships. And sometimes that can create a bit of a disharmony and resentment in the Networker Connector and it really is important that the Networker Connector understands that she is here to benefit from her network as well and as much as others do. 


Shannon  32:47

The Pioneer Seeker, the archetype who was the innovative lover of fresh new ideas, concepts and ways of being in the world, the Pioneer Seeker embodies the energy of Persephone, the Greek Goddess or Maiden Goddess of spring, an expression of the youthful Maiden energy in the maiden mother Crone, triple stry. So we’ve got the whole three goddesses the Hecate in Mentor Teacher, Demeter in Mother Nurturer and Persephone in the Pioneer Seeker. So we’ve got that whole trilogy represented in the Thrive Factor Archetypes. 


Shannon  33:16

Now for the Pioneer Seeker, her love of innovation sees her leading with new avant garde things that others wouldn’t even have heard of let alone shown any interest in. She can be disruptive as she challenges accepted norms, sometimes purely for the purpose of seeing what happens when she does, she can become easily bored with the world. And it’s wise to infuse her life in her work with fresh, engaging ideas and concepts to keep her thinking and channeling her energy for good. She’s a quick wit and can be extremely sassy at times, saying and doing things to interrupt the situation she finds herself in, because she just can’t let an opportunity to shake things up pass her by, like not ever. 


Shannon  33:57

Some other archetypes can find this too much and their sensitivities can be extremely offended by a Pioneer Seekers expressions. Now it’s the Dark Queen, Queen of the underworld and this is where you will look to the Persephone story to understand more about this reference, she has an interest in things that are, you could say, far from mainstream, and an ability and willingness to lead others into spaces and experiences that are not what they expect. She is powerful when honoring her inner Queen and will benefit from celebrating being the leader who goes first exploring in the world. At times when she feels lost or lonely, threatened or misunderstood, she can act like a helpless maiden seeking attention. If looking externally she can be seeking understanding and answers and yet she has what she needs within. And as a key message for the Pioneer Seeker expresses look within for the treasure, your treasure. You do not need to seek and let that seek a part of you. You’re seeking outside of yourself to find the answers and things that demonstrate your value in the world. All right. All right, moving along. We’re getting there. I got three more to go. 


Shannon  35:05

The Queen Ruler is the archetype who was the regal leader and she embodies the energy of the Goddess Oya and African Goddess of transformation and change, a warrior queen and revered leader who holds the mysteries of women within her soul. Again, she’s not a goddess that you will often hear of, but I love her. She’s kind of, you know, a badass kind of leader but with the biggest heart. As a regal leader of the archetypes the Queen Ruler is the one destined, if she chooses, to lead and create on a large scale. She has a vision to be a leader amongst her followers when she approaches leadership with a grounded compassionate, kind of energy and she can be generous and have a real philanthropic spirit others also appreciate. Now she cares but is not an emotional woman and she’s able to make and act on decisions quickly and you know, take action that counts. 


Shannon  35:57

Other more sensitive archetypes can find this challenging to be kind of a part of when this is happening. Now if a Queen Ruler finds herself threatened by someone or something, and she makes a decision to move on, then that can look and feel like an execution to others and abandonment. For the Queen Ruler, it was simply a decision that had to be made and acted upon like it’s really done and dusted and moved on. And I really appreciate about this about the Queen Ruler, friends and clients that I have. 


Shannon  36:27

It’s such an interesting thing to observe because it’s such a unique trait if you like good trait and definitely a strength of the Queen Ruler archetype. Now she can have ego at times and many people are aware of the energetics of the Queen Ruler in ego and find it challenging to be a part of it. Now it tends to come from an over entitled sense of importance that stems from feeling overwhelmed or threatened and having to prove her place in the world. So very much the shadow energy of the Queen Rulers coming into play when theres ego present. But coming back to her compassionate heart is key and will ground her and bring everything back into balance. Now she loves and appreciates luxury, is quality driven and the designer of the archetypes who adores anything that brings beauty and you know really making everything more beautiful anywhere she can is one of her superpowers for sure.


Shannon  37:21

The Shapeshifter Alchemist is the archetype who is the mysterious mystic and she embodies the Energy of The Goddess Isis, the Egyptian goddess representing feminine power and strength. Now as a mystical magical transformation list of the archetype she is a woman who thrives on her ability and need for flexibility, variety, and evolution. She changes constantly and can have challenges being present grounded and seen in the world so visibility can be a real big issue for a Shapeshifter Alchemist woman. The Shapeshifter Alchemist is incredibly magnetic and I was drawn to her never really knowing who she is. And you know what? This kind of not really letting anyone know who I am thing is a big part of the narrative that many Shapeshifter Alchemists get very attached to. The Shapeshifter Alchemist loves her elusiveness, and come prides herself on no one really knowing who she is and what she does. But this isn’t always a positive outcome when it comes to business and career. Her alchemist abilities speak to her gift as the ultimate manifester. A woman able to turn her thoughts, words feelings and actions into reality in all its forms. So she’s really wise to consider you know about what she thinks, says feels and does because she can possibly influence her lightning fast potential for manifestation. 


Shannon  38:44

I’ve worked with many Shapeshifter Alchemists over the years who love this part of themselves and equally a number who have found it really challenging. And that’s where you know, they haven’t necessarily been considered and nurtured their mindset, their thoughts, their words, their feelings, their actions in a way that has bought positive manifestation for them. But you know what, you can turn that around anytime you have such a gift for this. Magic is her grounding and doing things each day that feel magical, is the true support to her being in her power, clear about who she is and willing to share her magic with the world. And now when I use the word magic, I’m not claiming any that by any definition. I will always say that every Shapeshifter Alchemist I’ve ever worked with what feels magical to you do more of that. 


Shannon  39:30

So calling on the potentiality of more grounded energies of her other archetypes can be super helpful for the Sharpshooter Alchemist, paarticularly if she’s kind of feeling like a bit lost in the world and like she needs to go into hiding. We are nearly at the end.


Shannon  39:49

 The Visionary Creator is the final of the 12 archetypes and this is my fourth of my fourth reified archetypes. And the Visionary Creator is the archetype who was the ultimate creator strategist and forward thinking, you know, essence who embodies energy of the Goddess Athena, the Greek Goddess of strategy and war. Now in Roman mythology, she was known as Minerva. Now, I just will say the war part was not about Athena being all about going to war. She was Zeus’s, daughter and considered an incredible strategist. So they used her superpowers on her a vision and ability to see what was going to happen to be more strategic, so that there was a greater outcome for all involved in any conflict. I just have always loved Athena, so kind of no surprise that it’s I had the visionary creator archetype when I first profiled myself all those years ago. 


Shannon  40:38

As the futuristic and strategic member of the archetype, she’s a woman who thrives when she trusts her vision, and uses her creative skill to turn her visions into reality. She is here to make a big impact and can at times find this challenging to understand and accept and also, the enormity of that impact can be so great that and so futuristic and like what how can this even be become possible? Yeah, that gets questioned. The Visionary Creator is incredibly businesslike and can show up as  the artist and the CEO on the same day at the same kind of event also in the same situation. Others are drawn to her vision, her bold desire to impact the world and her futuristic original thinking and creations. The Visionary Creator loves her ability and adores supporting others, to expand their vision and bring those visions to life. 


Shannon  41:27

The gifts are often like those of a shaman. And if you know about a shaman, that concept of really is kind of the medicine person and the transformationalist, the person who journeys alongside someone to bring or to connect them to their own inner resources and bring them to life. So that’s kind of when I talk about the shaman. But she has an unrivaled ability to walk or journey with others in places and spaces where they can access their untapped resources and bring them back to the present to positively influence their future. She has a manifesting gift like the Shapeshifter Alchemist, but  can be less aware of this until she can amplifies her trust in her vision. Creative expression in all its forms is her way to trust more of the vision she has. Others value her clarity of vision, and it’s important that she shares her vision without hesitation in reaching her vision by trusting it and sharing it is part of her impact and magic. 


Shannon  42:21

Now, I know my clients don’t come and work with me just because I have the Visionary Creator archetype, but many of them will talk about this archetype as being a big part of why they were drawn to work with me as a coach. It is also of the 1000 plus women that I have personally profiled -and then we add in all the women that the Thrive Factor Coaches have profiled – this is the one archetype that is least commonly seen in our Thrive Factor profile. It’s very unique. And I would say to be honest, have a said like for myself over 1000 women that I’ve profiled, I’ve probably only profiled or definitely no more than 30 women with this archetype. It’s really uniquely so so kind of rare, if you like, anyway. 


Shannon  43:09

Big breath out that was the 12 Thrive Factor Archetypes and thank you for allowing me or you know, tuning in and listening to what I had to share to introduce you to all of them at a really high level, there is so much more depth to go into each of them. I’ve published two books in the last four years. In fact, this has been January, it’s my book called The Thrive Factor: Unlock Your Effortless Success Zone, was published at the end of January in 2019. So she’s coming up for her fourth birthday. That is the book is which is often referred to as my clients and the coaches as the Bible for the Thrive Factor. It’s got introductions, that in detail to all 12 archetypes, their stories and their for some of the women that I have worked with sharing how they’ve used those archetypes and what they love about them. And there’s also insights into the strengths and potential challenges in relation to mindset, marketing, money and magnetism for all 12 Archetypes. 


Shannon  44:02

And then January last year, in fact, we’re coming up to it being its first birthday Bragaudacious; The Art of Bold Self Celebration is the book where I spent it’s kind of, if you look at it as a journey a 12 month a year long journey of celebration. Each month we focus on a different one of the 12 Thrive Factor Archetypes and explored how she celebrates what are her effortless ways to celebrate, how can she amplify celebration, where does she resist or hold herself back from celebration. So those two books are kind of key go to’s. 


Shannon  44:30

If you are in Australia, I have copies of those always and I’m happy to send you a signed copy. Just reach out to me and we’ll share the link with where you can purchase one. If you are overseas. I am not able to send you a signed copy because I guarantee you you wouldn’t pay the postage for it to get that from Australia. But my books are available on platforms like Amazon book depository, lots of different places. So go and get yourself some books. But I did say that I would let you know about getting yourself profiled.  So, you can do that. As I said, if you go to the show notes and links in any of the episodes, you will see where you can go and there’s two real key things to draw you to. You can take the  free Thrive Factor assessment to meet one of your possible archetypes. So one of your key archetypes and you could also invest in a Thrive Factor experience with me or reach out to us at Hello@Thrivefactorco.com and we can connect you with the Thrive Factor coach community.


Shannon  45:33

That’s where you can invest in a profiling experience. I know for me, I offer a one or a three session experience. The single session is,  we connect,  you get take the assessment, you get a detailed, beautifully detailed personalized report, highlighting your Thrive Factor, five to six pages for each archetype. So if you’ve got six, it’s in big, big, huge report for you to really relish and we go through in that single one on one coaching session and meet your Archetypes. 


Shannon  46:01

If you work with me in a three session experience, we can look at meet your archetypes in the first session. The second session will look at the archetypes through the you know or look at your business or your career through the lens of your archetypes. And the final third session is looking at the interactions between them. And you know,  that’s really the game changer stuff knowing that. So reach out to as I said, If you can’t find those links for any any reason Hello@Thrivefactorco.com is where to reach out to and myself and my team will make sure that you can easily find how to get yourself profiled and know your Thrive Factor. 


Shannon  46:34

I have as a true Visionary Creator that I am a massive vision for the Thrive Factor to be out in the world. I’ve been relentlessly, with enthusiasm and joy, working to do that for nearly 14 years or we’re in our 14th year now. I’m not resting on this anytime soon. I have a vision that and I literally see this I’ve had dreams about it where at some point in the future, like women will forever in different parts of the world, different languages, different cultures, different backgrounds, will talk about their archetypes in conversation. 


Shannon  47:10

So it’s a bit like these days, I know you in particular in the business world, Human Design is very popular. A lot of us know about things like our Myers Briggs, and our DISC profile, all of those kinds of things. And you can relate to each other and get an understanding of someone when I share what those things are for themselves, and all the multitude of other things that are out there. But I see this, I have this vision and this knowing and this huge, big hearted kind of energy that comes with women connecting and talking with each other and asking what are you what’s your Thrive Factor and sharing their archetypes and in response to each other, being so full of love and compassion and excitement and energy for the individual, unique archetypal expression that the woman that you’re talking to, or the women that you’re talking to have, because you can sense and see and know the greatness that they have to bring to the world, starting with themselves thriving in untold ways. It’s just like brings me so much joy even just thinking about it. And as I said, I’ve dreamt about this often. I’ve written about it, I’ve done all sorts of things. So let’s see where this goes into the future. 


Shannon  48:14

But thank you, once again, from the bottom of my heart, my big heart that’s overflowing with gratitude and joy and so much fun and love and everything for what we’ve created with the She Leads She Thrives podcast, I can’t wait to see what happens as we continue to journey together through 2023 and beyond, and doing a wrap up episode at the end of this year and then a new celebration episode as we move into 2024 and hopefully continuing to do that beautiful pattern with you moving forward. 


Shannon  48:43

I will just mention and just thought about this right now. I have opened up some of the offers that I had available in December, just to celebrate this milestone of the whole energy of She Leads She Thrives being three months old as of today, of the fact that it’s my 18th year in business, as of this month that the Thrive Factor Book turns for at the end of January, that Bragaudacious is one on the eighth of January. So there’s so much to celebrate in this month. It’s just such a feels like such a great expensive energy and it’s summer where I am, which is always for me a high kind of energy time. 


Shannon  49:20

So if you have a look in the show notes, there will be a link to claim some incredible offers at prices that I never ever put out there in the world but I felt like a beautiful way to recognize and to share. There will also be a link to join my new January program starting the 17th of January 2023 and it’s called it’s just such a beautiful and beautiful energy. I’m just trying to thinking how to share with you the name of it because this came to me literally on New Year’s Eve taking inspired action in the way that I love to do the whole energy of this this new program is around us recognizing the magnificence of what we have. And it’s almost like an accidental acknowledgement of how incredible we are. I feel it’s a whole of like an energy of coming home to yourself. So “Serendipitous” is the name of the program. That too is available at a un usually way to be priced. I have made it out kind of a “choose your own price” 8 different price points. The top three tiers of pricing also include incredible bonuses and bonuses where you could even see yourself joining my program in February called “Intentionality”. 


Shannon  50:32

So jump into those that will be in the show notes. And if you’re listening to this way past January, I’m sorry, you’ve missed out for this year. But I do these kinds of things every now and again. So there’s lots and lots of cool stuff always on offer in my world. I like to keep things interesting, keep you surprised, give you lots of opportunities to work with me, learn from me, come into my world get to know your Thrive Ffactor in different ways. And you know, the reality is that over 90% of the programs that I lead and host they are always for women or for women in leadership and business that doesn’t necessarily mean you have to have a business, but over 90% of them you will also get to know your Thrive Factor archetypes  because that’s essential and included in so much of what I do. So have a beautiful day wherever you are in the world. If you haven’t yet please come and subscribe, you know share, let everyone know about She Leads She Thrives. And I look forward to celebrating a whole lot of additional milestones through this year and beyond. Have a beautiful day and remember as always, you were born to thrive.

Thank you

Thanks for tuning into today’s episode. You are so valued and appreciated.


Aside from this podcast, my favorite place to hang out online is definitely Instagram. So come and join me shannon_thethrivefactor and know my DMs are always open for genuine questions and connections.


For all the latest Thrive Factor goodness visit ThriveFactorCo.com/links where you’ll find more about thriving in life and business.


Be sure to subscribe and rate the show and share it with your friends. Let’s amplify thriving the world over.

Meet host Shannon Dunn

Shannon Dunn, CEO here at Thrive Factor Co is your host of the brand new She Leads She Thrives podcast.
Having hosted two podcasts previously, Shannon loves an opportunity to share her musings, wisdom and lived and learned experiences about a whole range of topics to support the ambitious, ingenious souls of the world to thrive in business, leadership and life.
An OG of the coaching world, Shannon believes thriving is a birthright and with the creation of the Thrive Factor Framework® and it’s 12 distinctive and female centric Archetypes, she’s on a mission to ripple as much thriving as possible across the world.

What's the latest at Thrive Factor HQ?

Stay up to date with all the latest offers, opportunities and ways to connect with the latest from Shannon and Thrive Factor Co here.

Leave a comment

Your email address will not be published. Required fields are marked *

This website uses cookies
Find out more here.